Last updated: March 10, 2026
Kuppel Ltd ("we", "us", "our") operates the Kuppel mobile application and website. We are the data controller for the personal data we process through the Kuppel mobile application and website.
Kuppel Ltd is a company registered in England and Wales (company number 17073504). Registered office: 10 Shaws Road, Altrincham, WA14 1QU.
Contact: Visit our support page
| Data | Why we need it |
|---|---|
| Email address | Account creation, login, password resets, service emails |
| Phone number | Account verification, preventing duplicate accounts |
| First and last name | Display on your profile |
| Date of birth | Age verification (18+ only) |
| Photos (up to 6) | Profile display, identity verification |
| City and country | Location-based matching (we do not collect GPS coordinates) |
| Gender and gender preferences | Matching preferences |
| Relationship intentions | Matching preferences |
| Bio and about-me text | Profile display |
| Languages spoken | Profile display and matching |
| Data | Why we collect it |
|---|---|
| Swipe and match activity | To operate the matching system |
| Messages with matched users | To provide the messaging feature |
| Matchmaker connections | To operate the matchmaker and recommendation features |
| Blocked users and contacts | To enforce your privacy preferences |
If you sign in with Google or Apple, we receive your email address and name from those services. We do not receive your Google or Apple password.
If you grant permission, Kuppel can read your phone contacts for two purposes: to let you block specific contacts from finding you on Kuppel, and to let matchmakers invite friends. We store phone numbers from your contacts only when you actively block a contact. We do not upload or store your full contact list.
We use your data to:
| Purpose | Legal basis |
|---|---|
| Providing the dating and matchmaker service | Performance of contract (our Terms of Service) |
| Identity and photo verification | Legitimate interest (community safety) |
| Content moderation and CSAM detection | Legal obligation (UK Online Safety Act) and legitimate interest |
| Service communications | Performance of contract |
| Error tracking and bug fixes | Legitimate interest (service reliability) |
We do not sell your personal data. We share data only with the service providers necessary to operate Kuppel:
| Provider | Purpose | Data shared | Location |
|---|---|---|---|
| Cloudflare | Photo storage, CDN, content scanning | Photos, website traffic | Global (EU-inclusive) |
| Render | Backend hosting, database | All account data (encrypted at rest) | EU (Frankfurt) |
| Firebase (Google) | Push notifications | Device tokens, notification content | US |
| Sentry | Error tracking | Error logs (no PII) | EU |
| Resend | Transactional emails | Email address, email content | US |
| Google (OAuth) | Sign-in authentication | Email, name (during sign-in only) | US |
| Apple (OAuth) | Sign-in authentication | Email, name (first sign-in only) | US |
Your profile information (name, photos, city, bio, age, and preferences) is visible to other Kuppel users through the matching and browsing features. Your phone number and email address are never shown to other users. Matchmakers can recommend you to other singles but cannot see information you have not made public on your profile.
We may disclose data if required by law, court order, or to comply with child safety reporting obligations.
| Data | Retention period |
|---|---|
| Active account data | For as long as your account is active |
| Deleted account data | 30 days after deletion request, then permanently removed |
| Photos of deleted accounts | Removed from storage within 30 days of account deletion |
| Messages | Retained while both accounts are active; removed when either is deleted |
| Error logs (Sentry) | 90 days |
| Suspended account data | 1 year minimum (for legal compliance), then reviewed |
Under UK GDPR, you have the right to:
To exercise any of these rights, visit our support page and select "Privacy Request". We will respond within 30 days.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Kuppel is exclusively for users aged 18 and over. We verify age during registration and reject anyone under 18. If we learn that a user under 18 has created an account, we will delete it immediately.
Kuppel uses automated systems to:
These automated processes can result in photo rejection or account suspension. If you believe a decision was made in error, contact us via our support page and we will manually review your case.
The Kuppel mobile app does not use cookies. The Kuppel website (kuppel.app) uses only essential cookies required for the website to function. We do not currently use any analytics or advertising trackers.
If we add analytics in future, we will update this policy and, where required, ask for your consent before tracking.
We may update this policy from time to time. If we make significant changes, we will notify you through the app or by email. The "last updated" date at the top of this page always shows the current version.
For any questions about this privacy policy or your personal data, please visit our support page and select "Privacy Request".